WHY DO WE NEED TO LINK CUSTOMER master DATA?

Every application comes with its set of rules. Organizations capture their Customers’ data in various applications, at different points in time. Consider the activities of a Customer during a typical journey and the Channel.

Activity

Activity img

Channel

Channel img

Some of the challenges

How it works?

VectorScient’s Customer Master Data Linkage is an intelligent record linking tool, which matches customer records from two independent data sets. It identifies the records that exactly match. It also identifies the records that are potential matches, based on a variety of criteria. You can then review and confirm the potential matches if they are indeed the same records. The key elements of this Linkage tool are:

The Linkage algorithms do all of these very elegantly. An intuitive interface provides you with a listing of Customer records with the match status. Business analysts can further review and override in any exceptional scenarios.