Hyper-Targeting is about Who to send What (Product information, Pricing, Promotion, Catalog cover page etc.,), When (Now or later in the future) and Why (High likelihood of Purchase/repeat purchase).
VectorScient’s Hyper-Targeting algorithms perform dynamic Customer Segmentation and Persona creation, based on dozens of attributes.
Hyper-Targeting to the specifc groups that matter, will help your company realize.
- Revenue Lift.
- Increased ROI of your Marketing Channel.
- Increased Profitability and Customer Equity.